Feb 05 2010

CBS Rejects Ad

Now, typically something like this wouldn’t really be worth talking much on, but this one in particular isn’t disgraceful. The ad from ManCrunch.com (a dating site for gay men) was denied airing during the Super Bowl. I have seen it, found it kind of funny, though I would understand that it was pulled if it was the quality of the ad (very low budget), but no. Their reason: Football fans don’t want to see that (by ‘that’ I mean where two dudes watching football touch eachothers hands slightly when reaching chips and then start making out while another fan sitting on a chair is shocked).

Okay, but they want to see an ad against abortions. Despite CBS saying they wouldn’t air advocacy ads, this one on Focus on the Family (a really Christian, very anti-Choice) will air, while six years ago, an ad that was critical of Bush and the war was denied. Hmmmm. (Source: watching the Rachel Maddow Show now while typing this).

But back to the gay dating site. With Football fans not wanting ads like that, then I hope eHarmony (and the like) will also not be seen, ’cause I’m taking it as football fans don’t want to see dating ads at all. Fine, as long as it’s fair.

However, Focus on the Family ad, which brings up a woman who went against doctor’s order on having an abortion and risk her life. Well, sure, it worked out for her, she got lucky, but it isn’t always gonna work, so this ad (which CBS possibly contributed to it) is advocating that all women in a similar position RISK THEIR LIVES for a small chance of survival to both the mother and child. But, that’s not the issue as much as CBS airing it, despite the ManCrunch ad is rejected because it didn’t “comply with the company’s Standards and Practices department,” or simply, they were uncomfortable with it ’cause, like CBS viewers as a whole, they are a bunch of old people living in the stone ages (my words, I don’t apologize, since everyone knows that CBS has more older viewers than the other broadcast nets).

I will go on the record that I’m a straight female, but I support gay rights and the woman’s right to choose, therefore I felt the need to point this out and give my opinion on the subject. I also want to point out that a 30-sec spot during the Super Bowl runs at about $2.5 MILLION, so if a company if willing to pay, why deny it? Also related, another ad for a video game “Dante’s Inferno” had been edited because the tagline “Go to Hell” CBS felt was “too extreme” for the Super Bowl, I find that interesting as well (thought major Football fans would be okay with violent games, though I get these are family events, but shouldn’t the Super Bowl be held differently, being live and an American Institution, that anything “offensive” should slide, then again, the Super Bowl seems to be slimming to an almost female event, with family watchdogs bitchin’ and compain’ that a LIVE sports event may have some F-bombs and the like). Obviously, I am very much against censorship too.

Now, the GoDaddy ads are in a completely different field, with sexual references, family groups may hate them, but guys love them, but even those ads get edited down, or banned as well (one this year won’t air, but that is a more legal issue with movie rights, not anything “offensive”).

Gay Dating Site Rejected – NY Daily News

Gay dating site may air elsewhere – Digital Journal

CBS Loves God, Hate Gays – Technorati
CBS rejects Dante’s Inferno ad – Kombo.com

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