MTV Finally Realizes the Truth
I remember growing up without any cable TV networks, including MTV. But, whenever I was at my grandparents, MTV was a network we’d watch (now this is the early 90s, they still showed videos then). The only non-music program we watched was Beavis and Butt-head (and that even had them, I guess you can say, do commentary to shortened music videos). Even earlier in the 90s, or really late 80s, for me, when we visited my mom’s family 400 miles away, we stayed at my great-grandmother’s apartment, and from time to time, watched MTV (yes, my great-grandmother would watch MTV too). I remembered they didn’t restrict themselves to the newest videos, as I remember “Don’t Come Around Here No More” by Tom Petty and the Heartbreakers, which at that time, was easily 3 years old. I remember 1990, with Aerosmith “Janie’s Got A Gun,” and Jon Bon Jovi’s “Blaze of Glory” (loved that video as a little 5 year old).
The point is, I loved music videos. We had the VHS tapes for Def Leppard Hysteria videos (which wasn’t just Hysteria, also had Pyromania ones as well) and Bon Jovi’s Slippery When Wet the videos, so those were the only way for us to watch videos. NBC used to have Friday Night Videos (YEAH, I remember that), which became our only source for music videos, being an antenna family.
But in 1995, we got Primestar, a satellite dish company, but MTV wasn’t part of our lineup (or, wasn’t available to Primestar, I was only 10), but I remember when we got it, in Oct. ’95, it was available to us, and right when I got home from school, I tuned to it, and Bush “Comedown” was on. That’s how much I loved having the station. They played videos in the afternoon, so everyday we’d tune to it after school, caught the likes of Tom Petty’s “You Don’t Know How It Feels,” Alanis Morisette’s “You Oughta Know,” and more from the likes of U2, REM, as well as the shit being played at that time (Rap, not a fan of it) which there’s a ‘Mute’ button for. And, of course, Beavis and Butt-Head, which eventually even my parents ended up liking.
But the late 90′s became a problem. Right after school, this stupid video countdown was on (TRL, Which I believe stood for ‘Total Request Live,’ but it wasn’t a pure ‘request show,’ just more of a voting of current videos into a countdown, so MTV failed to understand one concept). And that was an hour of videos, MTV increased how often Real World and Road Rules was shown, and even when videos came on, the new shit playing (the Britney Spears and Backstreet Boys) was enough to want your ears ripped off. And they were also more strict to new videos, rarely anything older than 6 months, it seemed. Tom Petty used to be the one artist MTV showed and honored, but they swept him under the rug for young assholes, there is no nice way to put it. Music Television was for all music, not just youthful. (Which is why we have VH-1 Classic, but, eh they have been showing some of those ’100 whatevers’ VH-1 loves, but the good thing is they are all MUSIC RELATED, so far).
As the years progressed, TRL wasn’t in the afternoon, and the only time blocks of videos were played were in the wee-hours of the morning, and for only a few hours at best. Now, with more shit like Jersey Shore airing, videos are compressed to near nothing (maybe once a week there is an hour block, maybe).
For over ten years, MTV has been increasing non-music programs, but continued to refer to themselves as ‘Music Television,’ while the masses, people like me, lean more towards ‘Moronic TV,’ or ‘Meaningless TV.’
Now that’s changing, MTV is officially re-branding their logo, removing the ‘Music Television’ tag-line. Unfortunately, the general manager, Stephen Friedman, is still blind and believes that “”Music is still at the center of so much of what we do, but we’ve really expanded what that means. We needed the logo to be flexible enough to have the artists within it but also the stars of our shows.” (AdAge.com).
When was the last time you remember anything MTV has done with music at its center?
MTV drops ‘Music Television’ from official logo – LA Times
What’s the ‘M’ in MTV for? – BuddyTV
MTV Finally Gives Up on Music – TV.Com
Small opinion:
Now, VH1 (the ‘VH’ is supposed to be ‘Video Hits’) should follow, as they don’t showcase ‘videos’ much no more as well, neither does MTV2. Also, Cartoon Network needs to adjust their logo, as they have strayed from actual cartoons several times. Even TNT and TBS switch their roles, ’cause I remember a few occasions where TBS is showing something more on the drama side than comedy, despite TBS’s tagline is ‘Very Funny,’ and TNT’s is ‘We Know Drama.’ Seems like networks just can’t stick to one thing, since Sci-Fi Channel showed wrestling and they rebranded last year to Syfy, so they can justify showing wrestling, but other than that, all the programming is still consistent in the sci-fi/fantasy realm.
